Our story
Built to be accountable.
Cenphix was founded by Saad Ali and Aiman Ali after seeing how difficult it can be for businesses to connect marketing activity with the outcomes they care about.
They built Cenphix around a practical approach: clarify the business goal, choose useful measures, and connect the work across paid ads, websites, branding, SEO, and email.
Founder
Saad Ali
Founder
Saad runs strategy and reporting across every account we manage. He is in the ad accounts weekly, and he is the person you talk to about your numbers.
LinkedIn ↗Co-Founder
Aiman Ali
Co-Founder & Head of Paid Media
Aiman co-founded Cenphix and contributes paid-media expertise across campaign structure, audience strategy, creative testing, and optimisation.
Four principles we will not compromise on.
Outcomes first, metrics second.
We use the metrics that help answer your business question. Every engagement starts by clarifying the outcome you want to improve and the signals that can show progress.
Clear measurement.
We distinguish activity from outcomes and make the relationship between the work and the measures clear, while keeping the limits of available data visible.
Experienced collaboration.
We bring the right expertise to the work and keep communication close to the decisions that matter, from strategy through delivery.
Built for useful progress.
Good work develops through learning and iteration. We focus on the next useful improvement rather than promising a fixed timeline or a predetermined outcome.