Our story
Built to be accountable.
Cenphix was founded in 2022 by Saad Ali after a familiar frustration: every agency he had worked with, or seen clients work with, had the same problem. The dashboards looked impressive. The meetings were confident. The results were not there.
He built Cenphix around one constraint: every campaign must be traceable back to a revenue outcome. Not impressions. Not brand awareness. Revenue. That constraint forced every process, tool, and team hire to serve one master: the number that shows up in the client's bank account.
Founder
Saad Ali
Founder
Saad founded Cenphix and leads strategy across every account. He works directly with founders on where budget should go and why, and stays personally accountable for the numbers Cenphix reports. He is the person you talk to on the first call, and the person who signs off on your plan.
Co-Founder
Aiman Ali
Co-Founder & Head of Paid Media
Aiman co-founded Cenphix and runs Meta across every account the agency manages. Campaign structure, audience strategy, creative testing and weekly optimisation all sit with her. If Cenphix is running your Meta budget, she is the one running it, not a junior with a checklist.
Four principles we will not compromise on.
Revenue first, metrics second.
We track impressions, engagement, and reach because platforms track them — not because they pay anyone's invoices. Every engagement is structured around a revenue target, and that is the number we report against.
Transparent attribution.
We show you exactly which campaign, ad, and keyword produced each unit of revenue. We do not report platform metrics as revenue. We reconcile platform data against your actual sales data — every month, every time.
Senior people on your account.
We do not use junior account managers. The person who presents your strategy is the person who runs your campaigns. We keep the agency small specifically to avoid the quality dilution that happens when agencies scale.
Long-term, not transactional.
The best results compound over time. Our longest client relationships are three years old and growing. We structure engagements to reward continuity — our fees do not scale with your ad spend, so we have no incentive to overspend your budget.