Case Study
4.2× ROAS in 90 Days — Retail Brand
Spending a large paid media budget with a 1.1× ROAS and no path to profitability.
01
Where they were
Retail Brand had been running Meta and Google campaigns for eight months. The spend was significant but the return was marginal — a 1.1× ROAS that barely covered ad costs, let alone overhead. They had worked with two previous agencies and received impressive-looking dashboards that did not connect to their P&L.
02
What we found
The account structure was optimised for clicks, not conversions. Broad audiences were being served to cold traffic with no retargeting layer. The landing pages had a 78% bounce rate — users were arriving and leaving without engaging. Attribution was not verified: Meta was claiming credit for sales that had been driven by Google.
03
What we built
We restructured the account around a three-stage funnel: awareness (Advantage+ Shopping), consideration (dynamic retargeting), and conversion (custom landing pages per product category, tested at 40/60 split). We implemented Conversions API alongside the Pixel and reconciled the data with actual sales every week.
04
What happened
By month two, ROAS climbed to 3.1×. By day 90, it reached 4.2×. Monthly revenue from paid channels more than tripled on the same budget. The landing page conversion rate improved from 0.9% to 2.4% — a 167% improvement that amplified every unit of paid media spend.