Services / Paid Advertising
Paid Advertising
Customers at a cost you can predict and repeat.
Paid advertising exchanges media spend for the possibility of reaching new customers. In practice, performance depends on the alignment of audiences, creatives, landing pages, attribution, offer, and commercial economics.
Dashboards can become detached from commercial decisions when they focus on activity rather than outcomes. Impressions, reach, and engagement rate can be useful context, but they do not by themselves explain financial performance.
Cenphix connects paid advertising decisions to the measures relevant to your business. Audience targeting, creative rotation, bid strategy, and budget allocation are reviewed against the available revenue, lead, and cost data.
Paid Advertising services
This is right for you if...
E-commerce brands working to improve paid performance
You are spending but need a clearer path to sustainable performance. The problem may be account architecture, audience targeting, landing page conversion rate, margins, or measurement. We investigate the root cause, not just the symptoms.
B2B companies trying to reduce CPL
Lead generation for B2B requires a different approach than e-commerce. We build intent-based targeting strategies that find decision-makers, not just job titles.
Brands launching in a new channel
You are profitable on Google and want to test Meta. Or vice versa. We manage the launch and calibration of the new channel without disrupting your existing accounts.
Companies spending without knowing what works
Attribution is broken. You are running three channels and cannot tell which one is driving revenue. We fix the measurement infrastructure before scaling spend.
How it works
Paid advertising engagements are scoped around an initial calibration phase and an ongoing review cycle. We restructure the account where needed, test audiences and creatives, and establish a performance baseline before agreeing the next priorities. Scope and targets reflect your margins, customer value, sales process, and available data.
See the results.
Common questions about Paid Advertising
Minimum budgets depend on the platform, objectives, sales process, and data available. We discuss a suitable starting budget after understanding the account and confirm the scope and assumptions before work begins.
We scope paid advertising as a flat monthly retainer. Media spend is paid separately to the platform, so the management fee and advertising budget remain clear.
The timing and scale of improvement depend on the account, data quality, sales cycle, offer, margins, and agreed scope. We establish a baseline and review progress as evidence accumulates rather than promising a particular outcome or deadline.
We handle creative strategy and direction. We work with your existing creative team, or we can brief and manage freelance creative partners. Full creative production is available as an add-on.
Yes. We request partner access to your existing accounts rather than creating new ones. Your historical data, audiences, and pixel data stay with you.
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