Services / Paid Advertising
Paid Advertising
Customers at a cost you can predict and repeat.
Paid advertising is not complicated in theory. You put money in, you get more money out. In practice, most businesses cannot get the maths to work — because the right inputs (audiences, creatives, landing pages, attribution) are rarely in alignment at the same time.
The agencies that charge the highest fees are often the worst at this. They build impressive-looking dashboards and report on metrics that do not connect to your P&L. Impressions. Reach. Engagement rate. None of these pay your invoices.
Cenphix manages paid advertising against one metric: revenue returned per dollar spent. Every decision — audience targeting, creative rotation, bid strategy, budget allocation — is made in service of that number. We report on it weekly. You can verify it independently.
Paid Advertising services
This is right for you if...
E-commerce brands stuck below 2× ROAS
You are spending but not profiting. The problem is usually structural — account architecture, audience targeting, or landing page conversion rate. We fix the root cause, not the symptoms.
B2B companies trying to reduce CPL
Lead generation for B2B requires a different approach than e-commerce. We build intent-based targeting strategies that find decision-makers, not just job titles.
Brands launching in a new channel
You are profitable on Google and want to test Meta. Or vice versa. We manage the launch and calibration of the new channel without disrupting your existing accounts.
Companies spending without knowing what works
Attribution is broken. You are running three channels and cannot tell which one is driving revenue. We fix the measurement infrastructure before scaling spend.
How it works
Paid advertising engagements are month-to-month after an initial 90-day performance period. The first 90 days are the calibration phase — we restructure the account, test audiences and creatives, and establish the performance baseline. Month-over-month improvements typically compound from there.
See the results.
Common questions about Paid Advertising
Minimum budgets depend on the platform and what the account needs to prove. The only hard requirement is enough data volume to make statistically significant decisions — we confirm the right starting budget on the first call, in writing.
Flat monthly retainer. We do not take a percentage of spend — that model creates a conflict of interest where your agency profits from spending more of your money.
Most accounts show measurable improvement within the first 30–45 days of restructuring. Significant ROAS improvement (2× or more) typically takes 60–90 days as we gather data and optimise.
We handle creative strategy and direction. We work with your existing creative team, or we can brief and manage freelance creative partners. Full creative production is available as an add-on.
Yes. We request partner access to your existing accounts rather than creating new ones. Your historical data, audiences, and pixel data stay with you.
Also from Cenphix