Brand & Web / Website
Website Design & Development
A website designed to help serious buyers take the next step.
The problem
Many business websites are built to look good rather than to help a decision-maker act. The navigation may be unclear, the value proposition buried, the mobile experience difficult, or the page delivery slower than intended. We build websites with a clear commercial purpose: every decision — layout, copy hierarchy, page delivery, and CTA placement — is considered against whether it helps a qualified buyer move closer to contacting the business.
Our approach.
Discovery before design
Every website project starts with a discovery phase. Discovery covers who the site needs to convince, what that person needs to see before making contact, and what the current site is doing that gets in the way.
We audit the existing site's analytics where they exist — which pages get traffic, where visitors exit, and what the current enquiry path looks like. We review relevant competitors and produce a strategy document that later design decisions are checked against. If a proposed page or section cannot be justified against that document, it does not go in the sitemap.
Copy and structure come before visuals
Website performance can be affected by structure and copy as well as aesthetics. We sequence the work deliberately: sitemap first, then wireframes with real draft copy, then visual design. Reviewing realistic content helps the team assess whether the hierarchy communicates clearly.
Each page gets a defined job — the homepage qualifies and routes, service pages explain the offer, and the contact page reduces friction — with copy ordered around the questions a buyer is likely to ask.
Built for the next stage, not just the launch
We develop with a component-based structure and document the handover so your team or a future developer can maintain the site. The implementation approach, hosting, dependencies, and ongoing maintenance responsibilities are confirmed for each project.
Performance is treated as a launch requirement, not an afterthought. Images are served in modern formats at the right sizes, and relevant performance measures are reviewed against the project requirements.
What handover actually includes
At launch you receive the agreed codebase and repository access, CMS credentials and a recorded walkthrough of the agreed content types, an analytics setup where included, and technical documentation covering hosting, domains, and deployment. Post-launch fixes, adjustments, maintenance, and availability are handled according to the agreed scope.
Deliverables.
Strategy and wireframes
Before any design, we map the buyer journey and define the information architecture. Every page has a job to do. We define what that job is before we build.
UI design (Figma)
Desktop and mobile designs in Figma before development begins, with the revision process and approval points agreed in scope.
Website development
We build a fast, maintainable, SEO-conscious website using an implementation suited to the project. The agreed code and documentation can be handed to your team or a future developer.
CMS integration
Your team should be able to update agreed content without a developer. We connect a suitable CMS where included so the content workflow matches your needs.
Performance optimisation
We optimise images, page delivery, and other relevant performance factors, then review the results against the project requirements and available testing data.
Analytics setup
Google Analytics 4 and Google Search Console configured and verified. You have data from day one.
What happens when.
Phase — Strategy & Design
- Discovery call and competitor audit
- Sitemap and information architecture
- Wireframes for all key pages
- UI design (desktop and mobile)
- Client review and revision rounds
Phase — Build & Content
- Website development
- CMS integration and setup
- Copywriting (if in scope)
- Image optimisation and asset preparation
- Internal review and QA
Phase — Launch & Optimise
- Client UAT and final revisions
- Performance audit and Lighthouse optimisation
- SEO on-page setup
- Analytics configuration
- Launch and post-launch monitoring
Pricing
Every engagement is scoped to the account. What you pay depends on the number of markets, products and campaigns in play, and on how much needs rebuilding before we start. You get a number on the first call, in writing, before you commit to anything.
Get a scoped quoteWebsite questions answered.
The implementation depends on the project requirements, existing systems, and agreed maintenance model. We recommend an approach after reviewing the site, content workflow, and technical needs.
The timeline depends on the site, content, integrations, feedback cycles, and agreed scope. We confirm the expected phases and dependencies during planning.
Yes. Most of our website projects are redesigns, not greenfield builds. We audit your current site before scoping the work.
We write copy as part of most projects. If you have a copywriter, we can work with their output. If you want to write your own copy, we provide a content brief for each page.
Post-launch support, updates, and maintenance are available according to the agreed scope. You can also take the site in-house with the delivered access and documentation.
Technical SEO and agreed on-page elements such as meta tags, structured data, sitemap, and robots.txt can be included according to the project scope.
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