Growth Marketing / SEO
SEO Services
Organic search work grounded in useful content and sound foundations.
The problem
Search engine optimisation has a credibility problem. Years of black-hat link-building, fake rankings, and promises of instant results have made it hard to know what good SEO looks like.
Good SEO looks like this: technical infrastructure that search engines can crawl and index efficiently, content that answers the questions your buyers are searching for, and authority signals that support credibility. Progress depends on the site, competition, implementation, and search environment; rankings, traffic, recovery, and timelines are not assured.
Our approach.
What the technical audit covers
The technical audit is a full crawl of your site measured against the factors that actually affect rankings. It covers indexability (which pages Google can and cannot reach, and whether the right ones are indexed), site architecture (how link equity flows, and whether important pages are buried too deep), page experience (Core Web Vitals measured on real mobile hardware, not lab estimates), duplicate content and canonical tag hygiene, structured data validity, and crawl budget waste — the redirect chains, parameter URLs, and orphaned pages that dilute how efficiently Google reads your site.
Findings are delivered as a prioritised fix list, ranked by ranking impact and implementation effort. We fix the high-impact items ourselves in month one; the audit is a work order, not a PDF that gathers dust.
How the content strategy is built
We build topical authority deliberately, using a pillar-and-cluster model. A comprehensive pillar page targets the commercial head term, supported by articles that answer the specific questions buyers ask on the way to that term and link back to the pillar. The result is a section of your site that covers the topic in useful depth.
Every piece is briefed before it is written: target keyword and intent, the questions it must answer, the pages it links to and from, and the search results it needs to address. Content is written to be a useful answer for the intended audience.
How link building actually works here
Links may be earned through digital PR, relevant resource pages, and editorial outreach to industry publications. Prospective opportunities are assessed for topical relevance, editorial quality, and whether they make sense for the site's audience.
We do not use private blog networks, paid link schemes, or directory spam. The focus is on legitimate editorial signals rather than link volume alone.
What the monthly report contains
The reporting pack tracks the agreed target terms, organic traffic and impressions where available, content and links shipped, and organic-attributed enquiries or revenue where measurement supports it.
Reports compare movement against the available baseline and record the next priorities: content, outreach, and technical items. The level of detail and review cadence are agreed for the engagement.
Deliverables.
Technical SEO audit and fix
Crawl analysis, Core Web Vitals, page speed, structured data, canonical tags, indexability, and site architecture. We fix what matters, prioritised by impact.
Keyword research and mapping
Intent-based keyword research mapped to every page on your site. Every page optimised for one primary keyword with a clear search intent.
On-page optimisation
Title tags, meta descriptions, H1 structure, internal linking, and content optimisation for every key page. Structured data (FAQ, Product, LocalBusiness) where applicable.
Content strategy and production
A topical cluster strategy — a central pillar page supported by relevant articles — that builds topical authority in your category.
Link building
White-hat link acquisition through digital PR, resource link building, and editorial outreach. No PBNs. No link farms. Links that stay live and pass real authority.
Monthly reporting
Keyword rankings, organic traffic, impressions, and leads attributable to organic search. Compared to the previous month and the same month last year.
What happens when.
Phase — Audit & Foundation
- Full technical SEO audit
- Keyword research (primary and cluster)
- Competitor gap analysis
- Technical fixes implementation
- On-page optimisation (priority pages)
- Google Search Console setup/verification
Phase — Content & Links
- Pillar page and cluster content plan
- First content pieces published
- Internal linking structure implementation
- Initial link outreach campaign
- Schema markup implementation
Phase — Growth
- Ongoing content production at the agreed cadence
- Link-building activity at the agreed cadence and within the agreed scope
- Rankings monitoring and page tuning
- Monthly reporting and strategy update
- Ranking measurement and improvement work against an agreed baseline
Pricing
Every engagement is scoped to the account. What you pay depends on the number of markets, products and campaigns in play, and on how much needs rebuilding before we start. You get a number on the first call, in writing, before you commit to anything.
Get a scoped quoteSEO questions answered.
There is no reliable fixed timeline for page-one rankings. Timing depends on competition, site condition, content quality, implementation, and search changes. We target relevant opportunities and assess progress against the agreed baseline.
No. Rankings depend on competition, site condition, implementation, content, and search changes, so they cannot be promised. We set an appropriate baseline, explain the work, and review movement using the data available.
Not immediately. Rankings built on good content and real links are stable. You may lose ground over time if competitors continue investing in SEO while you do not. We do not engineer artificial dependency.
Yes. We work with any CMS — WordPress, Shopify, Webflow, custom-built. The technical SEO work adapts to your platform.
Yes. E-commerce SEO has its own playbook — category page optimisation, product schema, faceted navigation control, and content that captures buying-intent queries. We work with Shopify, WooCommerce, and headless storefronts, and coordinate closely with any CRO work running on the same store.
We track keyword rankings, organic traffic, and most importantly, organic-attributed leads and revenue. Improving rankings that do not generate leads is not a success.
Part of Growth Marketing
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