Growth Marketing / SEO
SEO Services
Organic traffic that compounds every month.
The problem
Search engine optimisation has a credibility problem. Years of black-hat link-building, fake rankings, and promises of "first page in 30 days" have made it hard to know what good SEO looks like.
Good SEO looks like this: technical infrastructure that search engines can crawl and index efficiently, content that answers the questions your buyers are searching for, and authority signals that tell Google you are a credible source. Done correctly, it compounds — month 6 organic traffic is typically double month 3, and month 12 is double month 6. Done incorrectly, it produces a penalty that takes 12 months to recover from.
Our approach.
What the technical audit covers
The technical audit is a full crawl of your site measured against the factors that actually affect rankings. It covers indexability (which pages Google can and cannot reach, and whether the right ones are indexed), site architecture (how link equity flows, and whether important pages are buried too deep), page experience (Core Web Vitals measured on real mobile hardware, not lab estimates), duplicate content and canonical tag hygiene, structured data validity, and crawl budget waste — the redirect chains, parameter URLs, and orphaned pages that dilute how efficiently Google reads your site.
Findings are delivered as a prioritised fix list, ranked by ranking impact and implementation effort. We fix the high-impact items ourselves in month one; the audit is a work order, not a PDF that gathers dust.
How the content strategy is built
We build topical authority deliberately, using a pillar-and-cluster model. One comprehensive pillar page targets the commercial head term; eight to twelve supporting articles answer the specific questions buyers ask on the way to that term, each internally linked back to the pillar. The result is a section of your site that demonstrably covers the topic better than competitors covering it with one thin page.
Every piece is briefed before it is written: target keyword and intent, the questions it must answer, the pages it links to and from, and the search results it needs to beat. Content is written to be the best answer available — because that is the only version of SEO content that survives algorithm updates.
How link building actually works here
Links are earned through three channels, all white-hat: digital PR (creating genuinely citable material — data, analysis, expert commentary — and pitching it to publications), resource link building (finding pages that curate resources in your category and earning inclusion), and editorial outreach to relevant industry publications. Every prospective link is vetted for real organic traffic and topical relevance before we pursue it.
What we never do: private blog networks, paid link schemes, or directory spam. These produce impressive-looking link counts and, eventually, penalties. A smaller number of real links outperforms a large number of fake ones on every timescale that matters.
What the monthly report contains
The reporting pack tracks four layers: keyword rankings for every mapped target term (with movement against last month), organic traffic and impressions from Search Console, the content and links shipped that month, and — the layer that justifies the budget — organic-attributed enquiries and revenue.
Because SEO compounds slowly, every report also shows the twelve-month trendline, not just the monthly snapshot. And every report ends with the next month's plan: content queued, links in outreach, and technical items scheduled. You always know what you are paying for and what happens next.
Deliverables.
Technical SEO audit and fix
Crawl analysis, Core Web Vitals, page speed, structured data, canonical tags, indexability, and site architecture. We fix what matters, prioritised by impact.
Keyword research and mapping
Intent-based keyword research mapped to every page on your site. Every page optimised for one primary keyword with a clear search intent.
On-page optimisation
Title tags, meta descriptions, H1 structure, internal linking, and content optimisation for every key page. Structured data (FAQ, Product, LocalBusiness) where applicable.
Content strategy and production
A topical cluster strategy — a central pillar page supported by 8–12 supporting articles — that builds topical authority in your category.
Link building
White-hat link acquisition through digital PR, resource link building, and editorial outreach. No PBNs. No link farms. Links that stay live and pass real authority.
Monthly reporting
Keyword rankings, organic traffic, impressions, and leads attributable to organic search. Compared to the previous month and the same month last year.
What happens when.
Month 1 — Audit & Foundation
- Full technical SEO audit
- Keyword research (primary and cluster)
- Competitor gap analysis
- Technical fixes implementation
- On-page optimisation (priority pages)
- Google Search Console setup/verification
Month 2–3 — Content & Links
- Pillar page and cluster content plan
- First content pieces published
- Internal linking structure implementation
- Initial link outreach campaign
- Schema markup implementation
Month 4–6 — Growth
- Ongoing content production (4–6 pieces/month)
- Link building (4–6 links/month)
- Rankings monitoring and page tuning
- Monthly reporting and strategy update
- Measurable ranking improvements by month 4
Pricing
Every engagement is scoped to the account. What you pay depends on the number of markets, products and campaigns in play, and on how much needs rebuilding before we start. You get a number on the first call, in writing, before you commit to anything.
Get a scoped quoteSEO questions answered.
For low-competition keywords, page one rankings typically appear within 60–90 days of content publication. For competitive keywords, expect 6–12 months. We target both — quick wins for momentum and long-term targets for compounding returns.
No. Anyone who guarantees rankings does not understand how search works. What we can show you is a portfolio of results across current and past clients, and a clear methodology for why rankings improve.
Not immediately. Rankings built on good content and real links are stable. You may lose ground over time if competitors continue investing in SEO while you do not. We do not engineer artificial dependency.
Yes. We work with any CMS — WordPress, Shopify, Webflow, custom-built. The technical SEO work adapts to your platform.
Yes. E-commerce SEO has its own playbook — category page optimisation, product schema, faceted navigation control, and content that captures buying-intent queries. We work with Shopify, WooCommerce, and headless storefronts, and coordinate closely with any CRO work running on the same store.
We track keyword rankings, organic traffic, and most importantly, organic-attributed leads and revenue. Improving rankings that do not generate leads is not a success.
Part of Growth Marketing
Growth Marketing overviewRelated services