Paid Advertising / TikTok Ads
TikTok Ads Management
TikTok advertising shaped for the platform and your campaign objective.
The problem
TikTok has a distinct creative environment and audience experience, so assets and campaign assumptions from another channel may need adaptation. Creative needs vary by product, audience, offer, and objective. We develop and test formats suited to the agreed brief, including native-feeling mobile content where appropriate.
Our approach.
Creative-first, always
TikTok performance is strongly influenced by creative as well as targeting and structure. Our engagement is structured around creative from the start: we define hook frameworks, relevant angles, and formats such as demonstrations or reactions for testing. Briefs address the opening moments and the wider message so the creative can be evaluated against the campaign objective.
How UGC production is managed
When creator content is part of the agreed scope, we can help define briefs and coordinate the relevant production steps. Creator sourcing, production, deliverables, approvals, and usage rights are confirmed case by case before work begins. Existing brand assets can also be considered where suitable.
The testing and refresh cycle
Creative performance can change as audiences, offers, and competition change. We review creative alongside campaign data and agree refreshes, tests, and decision rules based on the available evidence and confirmed production scope.
What the reporting pack contains
Reporting can cover ROAS, CPM, CTR, cost per purchase, and creative performance over time. Where suitable sales data is available, platform-reported conversions are compared with that data to provide additional context on attribution.
The report also records proposed creative tests, assets being reviewed, and the next questions the campaign should investigate.
Deliverables.
TikTok Business account setup
TikTok Ads Manager, TikTok Pixel, and events API configured correctly from the start.
Creative strategy
UGC-style brief development, hook frameworks, and format testing plan. We define what needs to be tested before any budget is committed.
Campaign structure
Awareness, consideration, and conversion campaigns structured appropriately for TikTok's algorithm and auction dynamics.
Creator sourcing (if required)
Creator briefs, sourcing, production coordination, contracts, and asset delivery can be included where confirmed in scope; customer-created video is not required.
Weekly optimisation
Creative rotation, audience adjustments, and bid management at the agreed cadence. Creative refreshes are planned around performance, available assets, and confirmed scope.
Monthly reporting
ROAS, CPM, CTR, CPP (cost per purchase), and creative performance breakdown. TikTok and platform-reported data reconciled against actual sales.
What happens when.
Phase — Setup & Creative
- Account setup and pixel verification
- Audience research and segmentation
- Creative brief development
- UGC production or creator sourcing
- Campaign launch after assets and approvals are ready
Phase — Test
- Creative hook testing with variants agreed in scope
- Audience targeting refinement
- Budget reallocation to winning creatives
- Mid-period review
Phase — Scale
- Scale top-performing creatives
- Introduce retargeting audiences
- New creative batch briefed
- Cross-channel attribution check
Pricing
Every engagement is scoped to the account. What you pay depends on the number of markets, products and campaigns in play, and on how much needs rebuilding before we start. You get a number on the first call, in writing, before you commit to anything.
Get a scoped quoteTikTok Ads questions answered.
TikTok advertising can be considered where the platform, target audience, account eligibility, and campaign objective are a suitable match. Setup responsibilities are confirmed before work begins.
No. TikTok Ads can be run from a brand new account with zero followers. Organic audience size does not affect ad performance.
D2C consumer products, food and beverage, fashion, beauty, and entertainment perform extremely well. B2B works on TikTok but requires a different creative approach — thought leadership and behind-the-scenes content rather than product demonstrations.
Video support depends on the agreed scope. We can work with existing assets or coordinate creator or production support where confirmed; customer-created video is not required.
TikTok can report view-through conversions after a video view even when the viewer did not click. We compare platform reporting with available sales data to provide additional attribution context, while acknowledging the limits of each source.
Creative refresh needs depend on performance, available assets, and the agreed production scope. We confirm any creator, video, delivery, and usage-right commitments before scheduling them.
ROAS varies significantly by product, creative quality, margins, measurement, and audience. We establish a baseline and make decisions from the data available rather than promising a benchmark or a fixed learning period.
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