Growth Marketing / CRO
Conversion Rate Optimization
More revenue from the traffic you are already paying for.
The problem
Improving conversion rate can increase revenue from existing traffic without increasing media spend when traffic quality, AOV, and other inputs remain comparable. The size of the opportunity is specific to the business and its customer journey.
Most businesses do not know their conversion rate. They do not know where visitors drop off. They have never watched a session recording of a real visitor trying to complete a purchase. The data is available — they just have not looked at it.
Our approach.
What the CRO research phase covers
Conversion work begins with research rather than an assumed redesign. Depending on the available tools, consent, traffic, and scope, this can include session recordings, heatmaps, scroll maps, funnel analysis, and moderated user testing.
The goal is to turn observed friction into specific, testable hypotheses. The research plan and duration are confirmed for the business rather than fixed in advance.
How hypotheses are prioritised
Every proposed change is written as a falsifiable hypothesis — "if we do X, metric Y will improve, because research finding Z" — and scored on three axes: expected impact, strength of supporting evidence, and effort to implement. The roadmap runs highest-score first.
This discipline matters because CRO budgets die on pet theories. Scoring forces every idea, including ours and yours, to compete on evidence. A stakeholder's favourite redesign idea and a finding from session recordings enter the same queue and are ranked by the same rules.
How tests are run and judged
Before any test launches, we agree the decision rule and an appropriate observation approach. We avoid premature conclusions and assess the result against the agreed rule.
A test may produce an improvement, no meaningful change, or an inconclusive result. Every outcome feeds the learnings log, so the programme gets sharper with each cycle.
Beyond the button: structural CRO
Some conversion problems cannot be solved by testing variations of an existing page — the page itself is built on the wrong argument. When research points there, we redesign the page structure: the order of information, the objections addressed, the proof presented, and the action requested. The redesign is then validated as a test against the original, so even structural changes are held to the same evidential standard.
Where the friction lives in forms and checkout, we go field by field: removing questions that are not used, fixing error messages that blame the user, and reviewing the mobile experience on real devices — because that is where most of your traffic is, and where most conversion damage hides.
Deliverables.
CRO audit and research
Session recordings, heatmaps, funnel analysis, form analytics, and user testing synthesis. We find out why visitors are not converting before guessing at solutions.
Prioritised test roadmap
Hypotheses ranked by expected impact and ease of implementation. We run the highest-leverage tests first.
A/B testing implementation
We set up, run, and analyse tests using a suitable agreed method and available tooling. We define the evidence needed before making a decision and avoid gut-feel conclusions.
Landing page redesigns
Where testing reveals that a page needs a significant structural change, we design and build the new version. Not just a button colour change.
Form and checkout optimisation
Friction reduction in your highest-value flows. Every unnecessary field removed. Every error message made human. Mobile UX reviewed on real devices.
Winning implementation and monitoring
Agreed variants can be rolled out after review. We monitor for regressions and unexpected interactions with other page elements.
What happens when.
Phase — Research
- Session recording analysis for an agreed observation period
- Heatmap and scroll map review
- Funnel drop-off analysis
- User testing where appropriate to the scope
- Hypothesis generation and prioritisation
Phase — Test
- Prioritised hypotheses implemented as suitable tests
- Data reviewed at the agreed cadence
- Decision criteria applied
- Test outcome documented
Phase — Iterate
- Supported changes prepared for rollout
- Next test priorities agreed
- Observed effect documented
- Ongoing test roadmap updated
Pricing
Every engagement is scoped to the account. What you pay depends on the number of markets, products and campaigns in play, and on how much needs rebuilding before we start. You get a number on the first call, in writing, before you commit to anything.
Get a scoped quoteCRO questions answered.
Traffic and sample requirements depend on the test, baseline rate, audience, and decision being made. Where the available data cannot support a reliable comparison, we use research-led sequential improvements and careful measurement instead of forcing an A/B test.
The testing method and tooling are selected and confirmed based on your tech stack, data, and agreed scope. We can also use research-led methods when experimentation is not appropriate.
Shopify stores can be suitable for conversion research and testing. The approach depends on the store setup, traffic, theme constraints, consent, available data, and implementation scope.
We agree an appropriate evidence threshold and measurement approach before testing. The required sample and observation period depend on the test and available traffic, so we do not promise a fixed deadline.
No. CRO is hypothesis-driven — some tests improve performance, some do not, and some are inconclusive. We agree the measurement approach and assess results against the relevant baseline.
Both can run in parallel when the measurement and priorities support it. CRO can make traffic more efficient, while paid advertising can provide useful evidence about audiences and offers.
We switch methods rather than force invalid tests. When traffic is limited, we rely on the research toolkit — session recordings, user testing, heuristic review, and form analytics — and ship improvements sequentially, measuring before-and-after over longer windows.
Part of Growth Marketing
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