Brand & Web / Social Media
Social Media Management
Content that builds an audience worth selling to.
The problem
Businesses often approach social media without a clear content system: posting irregularly, or publishing undirected material without a defined audience or purpose.
A useful social programme has a point of view. It is specific enough to attract a relevant follower, build trust, and support the wider customer journey. It is built around a content system rather than a calendar of disconnected posts.
Our approach.
The onboarding audit
Before content is produced, we audit the available social history, profile setup, audience composition, and relevant category examples. The audit produces a findings document that informs the content strategy. Where measurement is available, we use it to assess formats and profile actions rather than changing direction on gut feel.
Content pillars, not a content calendar
A calendar tells you when to post. Pillars tell you why. We define content pillars for your brand, each tied to a business objective rather than an engagement metric. The mix may include proof, point of view, and demand content depending on the audience and offer.
Content maps to the agreed pillars, which are reviewed against the available evidence. The plan can shift toward themes that support enquiries and away from activity without a useful business signal.
Production standards
Content is designed and written against your brand system — typography, colour, and tone aligned with your website and sales materials. Content follows the agreed review and approval process before publication.
You approve content through a shared review process where you can comment on individual posts. Approved posts are scheduled and requested changes are handled according to the agreed workflow. Nothing is published without the agreed approval.
What the monthly report contains
The monthly reporting pack covers reach and impressions, engagement rate by format, audience growth and composition, and — where trackable — enquiries and profile-to-website traffic attributable to organic social.
Each report records the decisions for the next period: what we will do more of, what we will stop, and what we will test. Reporting is used to refine the plan rather than simply record activity.
Deliverables.
Content strategy
Platform selection, content pillars, posting frequency, and audience targeting strategy. Built around your business goals, not vanity metrics.
Monthly content creation
Content creation for the agreed platforms and cadence, designed and copy-written in-house where included. Content choices are tied to the strategy rather than a fixed volume.
Community management
DM management, comment responses, and proactive engagement, with response handling and availability agreed in scope.
Monthly performance report
Reach, engagement rate, follower growth, and — where trackable — leads and conversions attributable to organic social. The number we care about most is enquiries generated.
What happens when.
Phase — Foundation
- Audit of existing social presence
- Content strategy and pillar definition
- Profile optimisation (bio, highlights, link-in-bio)
- Initial content batch prepared for review
Phase — Execute
- Approved content calendar activated
- Community management ongoing
- Performance check at the agreed cadence
- Creative format testing
Phase — Optimise
- Results reviewed against the agreed baseline
- Stronger formats considered for wider use
- Weaker formats reviewed or retired
- Content strategy updated from available evidence
Pricing
Every engagement is scoped to the account. What you pay depends on the number of markets, products and campaigns in play, and on how much needs rebuilding before we start. You get a number on the first call, in writing, before you commit to anything.
Get a scoped quoteSocial Media questions answered.
TikTok management is available as an add-on. The content approach, account responsibilities, creator sourcing, production support, and usage rights are confirmed separately for the agreed scope.
Organic social management and paid social advertising are separate services at Cenphix. We can manage both, but they are quoted and managed separately to avoid budget confusion.
You do. Content is submitted through the agreed approval process before publishing, and nothing is published without your sign-off.
We agree an escalation protocol for routine moderation and sensitive issues. Items requiring your input are routed to your team with the relevant context and a recommended response where appropriate.
We assess your existing content in the onboarding audit. If there are elements worth keeping, we keep them. If the current style is hurting your account, we recommend a visual refresh.
Instagram, LinkedIn, and Facebook are our primary platforms. Twitter/X and YouTube are available as add-ons. We do not spread every account thinly across all platforms — we recommend the one or two that will drive the most impact for your specific business.
We agree a practical review rhythm with your team. That usually includes batch content approval and occasional raw material — photos from a project, a useful talking point, or news worth sharing. The exact involvement depends on your content plan and internal capacity.
Attributable enquiries depend on the audience, offer, content, distribution, and measurement setup. Organic social can support trust and consideration, while paid advertising may be more appropriate when immediate demand capture is a priority.
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