Paid Advertising / Meta Ads
Meta Ads Management
Meta advertising managed around your commercial objectives.
The problem
Meta advertising can support customer acquisition for consumer-facing businesses when the audience, offer, creative, landing page, and measurement are aligned. Broad audiences, automated campaign types, and platform settings should be assessed against the account objective rather than adopted by default.
We review the account structure, audience strategy, creative testing framework, and attribution before recommending changes. The scope of any rebuild reflects the account condition and the evidence available.
Our approach.
What the account audit actually covers
The audit is a structured review of account structure, audiences, creative, attribution, settings, and spend history. We examine campaign overlap, exclusion hygiene, creative performance by format and angle, event tracking, attribution windows, placements, bidding choices, and the relationship between spend and measured outcomes.
Findings are prioritised by likely impact and implementation effort, so the rebuild plan is an argument you can follow rather than a leap of faith.
How creative testing works
Creative is an important performance input on Meta, so testing it is structured rather than improvised. We test a defined variable such as hook, format, angle, or offer framing, with a decision rule agreed in advance. Learnings are documented so future briefs can build on the evidence available.
What the monthly reporting pack contains
The monthly report is built to answer three questions: what happened, what the available evidence suggests, and what changes next. It can include spend, revenue, and ROAS against the agreed target; CPM, CTR, and CPA trends; creative performance; active-test status; and a comparison between platform-reported conversions and available sales data.
The report also documents the proposed tests, budget allocation, and any inputs needed for the next review period.
How scaling decisions are made
Scaling on Meta requires budget decisions to follow evidence rather than assumption. We assess performance against the agreed target and stage changes so their effect can be measured.
When performance dips, we diagnose before we react: creative fatigue, audience saturation, and seasonality can look similar on a dashboard but require different responses. The next action depends on the account data and business context.
Deliverables.
Full account audit
We review your existing account structure, campaign settings, audience definitions, creative performance, and attribution setup before making any changes.
Account restructure
We rebuild the campaign architecture around a clear funnel: cold traffic, warm traffic, and retargeting — each with appropriate objectives, audiences, and budgets.
Creative strategy and briefs
We define the creative angles to test, write the copy, and brief the creative team. We test systematically — one variable at a time — so we know what works and why.
Weekly optimisation
Budget allocation, audience review, creative rotation, and bid adjustments at a cadence agreed for the account and its available data.
Attribution setup
Meta Pixel verification, Conversions API integration, and UTM parameter structure set up correctly. We verify that the numbers we report match your actual sales data.
Monthly performance report
ROAS, CPM, CTR, CPA, and revenue — with commentary on what changed, what we learned, and what we are testing next.
What happens when.
Phase — Audit & Rebuild
- Full account audit and findings report
- Campaign restructure
- Audience research and segmentation
- Creative brief and production (if applicable)
- Attribution verification
- Revised structure prepared and launched after approval
Phase — Test & Learn
- Creative testing across cold audiences
- Retargeting audience build
- Optimisation at the agreed cadence
- Performance review against the agreed baseline
Phase — Scale
- Consider supported budget, creative, and audience changes
- Introduce Advantage+ Shopping (where applicable)
- Retargeting campaign optimisation
- Target progress reviewed and next plan agreed
Pricing
Every engagement is scoped to the account. What you pay depends on the number of markets, products and campaigns in play, and on how much needs rebuilding before we start. You get a number on the first call, in writing, before you commit to anything.
Get a scoped quoteMeta Ads questions answered.
We do not promise a specific ROAS. Targets are agreed around your margins, customer value, sales process, media spend, fees, and the quality of data available.
Where appropriate, yes. Advantage+ Shopping works well for established e-commerce accounts with sufficient conversion data. We test it against manual campaigns before committing budget.
Where suitable and agreed in scope, we can configure Meta Conversions API alongside the Pixel and compare platform reporting with available sales data. Attribution settings and review cadence depend on the account, consent setup, and data sources.
Yes. We produce creative briefs and strategy. Your team executes. We review the creatives before they go live and provide feedback at every iteration.
We agree a communication and reporting rhythm before work begins, including how performance updates, reviews, and approval requests will be handled.
Your ad account, audiences, pixel data, and historical data all stay with you. We remove partner access on the final day of the engagement. Nothing is held hostage.
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