Case Study
6× Organic Traffic in 8 Months — Professional Services
Zero organic search presence — all traffic was paid, making the business entirely dependent on ad spend.
01
Where they were
The firm had no organic search presence. Every visitor came from paid sources. Customer acquisition cost was high and climbing as competition in their paid channels intensified. They were spending USD 8K/month on Google Ads with no alternative pipeline.
02
What we found
A full technical SEO audit revealed 23 critical issues: broken internal links, duplicate content, missing meta tags, poor mobile performance, and a site architecture that made it impossible for Google to understand the site hierarchy. No content strategy existed.
03
What we built
We fixed all 23 technical issues in month one. We then built a 40-article topical cluster around their core service category — one pillar page supported by supporting articles targeting long-tail queries. Internal linking was rebuilt from scratch.
04
What happened
By month six, 28 target keywords ranked on page one of Google. By month eight, organic traffic had grown 6× and accounted for 44% of all leads — reducing total CAC by 31%. The paid budget was reduced by USD 3K/month with no revenue impact.